Buying power - let’s buy a 30-second spot not just SE traffic - Spot Runner

February 8th, 2007 | Advanced, General, PPC, Social Media | truman.hedding | No Comments

As I was running like a rat on the treadmill @ my gym in Manhattan Beach in the early hours of the morning I saw a TV advertisement for a company called SpotRunner.com. The ad talked about how you can log into their webstie and purchase commercial spots throughout the U.S. on major stations. [...]



dmoz.org Page Rank dropped to 0

February 8th, 2007 | SEO, Search Engine News | truman.hedding | No Comments

I am sure it is just an update in the page rank for the site but it seems interesting to me that the site-wide page rank of dmoz has been dropped to a big fat 0.



Reveal your true links with Google Sitemaps

February 6th, 2007 | Advanced, SEO, Search Engine News | truman.hedding | No Comments

Google announced on their blog yesterday that you can now look @ your internal and external links to a site so long as you have verified your site in sitemaps. I recently took a look @ a domain that I verified and got a good look @ how Google see’s the links but filters [...]



Google integrates comparison in local search

January 31st, 2007 | Intermediate, Local Search Marketing, Search Engine News | truman.hedding | No Comments

As I was searching for Los Angeles hotels the other day I found that my rankings were pushed down a quarter of the page due to the new integration of local results. From the Google blog they state how excited they are to make it easier for users to find and compare local services [...]



Avoid the Duplicate Content Filter - Multiple Website Domains

January 9th, 2007 | Intermediate, SEO | truman.hedding | No Comments

Multiple domains, same content - BAD! Avoid the duplicate content filters…This post, I’ll direct my focus to multiple website domains—what’s good, what’s bad and what can really get you in trouble with the engines. As today’s online marketer attempts to stay ahead of the competition, he or she will commonly purchase multiple domains. [...]



Link Building 101 - Effective Link Building Article

January 9th, 2007 | Intermediate, SEO | truman.hedding | No Comments

Link Building 101
Just what is link building? Links are comparable to “votes” given to your website by other sites in your community. Your community consists of other sites that offer similar products or services. When other sites link to yours, they are in essence voting for what you have to offer. [...]



Microsoft Mobile Search

January 9th, 2007 | Intermediate, Local Search Marketing, Mobile Search | truman.hedding | No Comments

I read a post @ SEO By The See that was very interesting. On January 4, 2007, Microsoft filed for a patent application entitled “Searching for content using voice search queries.” Apparently Microsoft is looking to offer a service in which a user dials a number (unknown yet) and tells Microsoft what they [...]



Blog Tag! 5 Things You Don’t Know About Truman

January 9th, 2007 | General | truman.hedding | No Comments

I know I am a little late in the game but as I was taking @ look at those linking to me I noticed that a past employee @ a company I worked for tagged me so I can not leave it alone. I am going to take some ideas from Abhilash and give [...]



Snoozing on my blog v.2

January 9th, 2007 | General | truman.hedding | 3 Comments

So I was fortunate enough to have been introduced to actually posting my thoughts by Abhilash and ended up posting a few good thoughts & even got exposure from the renowned Jim Boykin…To that extent I do owe Jim an apology for putting his name on my bad blog - I will make it up [...]