Jennifer Laylock of SearchEngineGuide.com wrote a nice post today about Targeting Conversions and Traffic with Long Tail Writing.
She gives a great example of how a local wedding cake company in “podunk” can get a little creative, while much more relevant, with their copy to increase traffic.
Our skilled cake designers spend time working with each bride […]

There has been a lot of talk about Google offering radio spot promotion through the AdWords interface. What is next? First they conquer advertising via the internet, now they look to radio, will they go to T.V. next?
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