Jennifer Laylock of SearchEngineGuide.com wrote a nice post today about Targeting Conversions and Traffic with Long Tail Writing.
She gives a great example of how a local wedding cake company in “podunk” can get a little creative, while much more relevant, with their copy to increase traffic.
Our skilled cake designers spend time working with each bride […]

I am sure it is just an update in the page rank for the site but it seems interesting to me that the site-wide page rank of dmoz has been dropped to a big fat 0.
Share This