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	<title>Truman Hedding</title>
	<link>http://www.trumanhedding.com</link>
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	<lastBuildDate>Wed, 30 Jul 2008 18:35:52 +0000</lastBuildDate>
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		<title>Deluca Trattoria El Segundo</title>
		<description><![CDATA[Forgive me while I send a local shout out to Deluca Trattoria Restaurant in El Segundo (where I live).
On average, I take my family to Deluca Trattoria 4-6 times a month.  The Italian food is delicious &#38; the live piano bar on the weekends offers a nice getaway.  I highly recommend you visit Deluca&#8217;s if [...]]]></description>
		<link>http://www.trumanhedding.com/el-segundo/deluca-trattoria-el-segundo/</link>
			</item>
	<item>
		<title>Boulevards Cracks Quantcast 350</title>
		<description><![CDATA[For those of you who did not see the press release, our company, Boulevards, became a top 350 site at Quantcast this week.  Since the release, our network has jumped to the #320 spot inside Quantcast.

More to come!
Share This
]]></description>
		<link>http://www.trumanhedding.com/boulevards/boulevards-cracks-quantcast-350/</link>
			</item>
	<item>
		<title>Predictions for New Search Engine Cuil</title>
		<description><![CDATA[Today, a new search engine was released called Cuil.com (pronounced &#8220;cool&#8221;) which is Irish for &#8220;Knowledge.&#8221;  Founded by ex-Google engineers and the founder of Alta Vista, Cuil hopes to drive a large number of users based on a unique way of searching and not using user data.  Cuil also offers horizontally stacked results instead of [...]]]></description>
		<link>http://www.trumanhedding.com/technology/cuil-new-search-engine/</link>
			</item>
	<item>
		<title>SEO Book Google Gadgets</title>
		<description><![CDATA[Aaron Wall is a cool dude&#8230;Here is why - he builds things &#38; represents himself in a good way.  He focuses on adding value.  From what I know, he doesn&#8217;t do everything he does for money.  In other words, he is not driven by greed.  Sure, we all want to make money, but I think [...]]]></description>
		<link>http://www.trumanhedding.com/tools/seo-book-google-gadgets/</link>
			</item>
	<item>
		<title>Welcome to the 21st Century Gold Rush</title>
		<description><![CDATA[ICANN voted today to allow the expansion of Vanity TLDs (vTLD&#8217;s coined by David Castello) offered.  Its guestimated that the registration for someone to get rights to .whateveryouwant will be in the 100k range and those who are interested will have to go through an application process.  From what I have read, it seems like [...]]]></description>
		<link>http://www.trumanhedding.com/domains/21st-century-gold-rush/</link>
			</item>
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		<title>Yahoo New Email Domains - Spare Me…</title>
		<description><![CDATA[I signed up for Microsoft Google Alerts a few weeks back to follow the possible purchase of Yahoo (too bad) and forgot to take off the alert.  As a result, I am learning tons and tons about Microsoft daily.
Today,  I got the following alert:

So I am thinking - cool, maybe they have something here&#8230;As a [...]]]></description>
		<link>http://www.trumanhedding.com/search-engine-news/yahoo-new-email-domains-spare-me/</link>
			</item>
	<item>
		<title>The Long Tail in Local Search Optimization</title>
		<description><![CDATA[Jennifer Laylock of SearchEngineGuide.com wrote a nice post today about Targeting Conversions and Traffic with Long Tail Writing.
She gives a great example of how a local wedding cake company in &#8220;podunk&#8221; can get a little creative, while much more relevant, with their copy to increase traffic.
Our skilled cake designers spend time working with each bride [...]]]></description>
		<link>http://www.trumanhedding.com/seo/increase-rankings-with-long-tail/</link>
			</item>
	<item>
		<title>19 Things You Didn’t Know About The Human Body</title>
		<description><![CDATA[You really  ought to know this. The human body is a machine that is full of wonder.
This collection of human body facts will leave you wondering why in  the heck we were designed the way we were.
I&#8217;ve highlighted the ones that stood out for me&#8230;

Scientists say the higher your I.Q., the more you [...]]]></description>
		<link>http://www.trumanhedding.com/humor/the-human-body/</link>
			</item>
	<item>
		<title>Meet The Spartans Movie - Genious Viral Marketing</title>
		<description><![CDATA[Looks like someone either hired the write person in-house or hired a smart social media firm.
A friend of mine emailed me a link to what looked like a celebrity website that had an interview with Carmen Electra for a new movie Meet The Spartans that is in theaters now.  To be honest, after seeing [...]]]></description>
		<link>http://www.trumanhedding.com/social-media/meet-spartans-viral-video/</link>
			</item>
	<item>
		<title>Generate A Huge Keyword List in 5 Seconds Flat</title>
		<description><![CDATA[Producing a keyword estimate for a client is a 2 step process. (In this example I am referring specifically to AdWords  tools - each engine has their own tools)
Step 1 – Find the Keywords
Visit this link: AdWords Keyword Research Tool (bookmark it!)
You have two ways to generate keywords.  You will noticed that the [...]]]></description>
		<link>http://www.trumanhedding.com/ppc/generate-good-keyword-lists-fast/</link>
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