Aaron Wall is a cool dude…Here is why - he builds things & represents himself in a good way.  He focuses on adding value.  From what I know, he doesn’t do everything he does for money.  In other words, he is not driven by greed.  Sure, we all want to make money, but I think Aaron has deeper intentions.  Maybe its for the fame…To know he had an impact.  In any case, I used his keyword tool when it first came out and have referred several people to it.

If you build it, they will come - we have all heard this before.  His latest Gadgets (not sure when they came out) are cool for 2 reasons.

1. They give you info in a short period of time
2. People will place it on their site - like I will do now

Keyword Research & Competitive Analysis Tools Gadget

Link Analysis Google Gadget